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The No. 1 Central Document of 2023 proposed that we should deeply implement digital rural development actions, promote the research and development and promotion of digital application scenarios, accelerate the application of big data in agriculture and rural areas, and promote the development of smart agriculture. In other words, the introduction of digital technology into rural areas has become a general trend.
So, what new changes has been brought about by agricultural digitalization?
Lowering the threshold, numbers are not only “good-looking” but also “easy to use”. Not everyone can be a good farmer. What digital tools need to do is lower the threshold and allow farmers to enjoy the real benefits of technology. For example, rainfall cannot be directly given to farmers with a rainfall trend chart, but rainfall must be further "translated" into instructions that farmers can directly operate, turning cold data into "heavy" production guidance.
Innovative methods, from “giving subsidies” to “giving tools”. In the past, direct subsidies were a common practice, but this also easily allowed some companies to "take advantage of loopholes" and deprive farmers of their benefits. The national pig big data center located in Rongchang, Chongqing, has built a data collection system covering all regions and the entire industry chain across the country by building a smart livestock comprehensive service platform such as smart breeding management, resource utilization of livestock and poultry manure, and big data on pork traceability. , giving the pig industry “digital wings”.
Rongchang has created innovative platforms such as "Rongyiguan", "Rongyiyang" and "Rongyibuy" to timely release key information such as production, sales and market conditions, allowing data to fully circulate upstream and downstream of the industry chain, reducing breeding costs for farmers. and risks, and solve sales and procurement issues. Data is actually transformed into productivity.
Integrating resources, the entire industry chain is "evenly affected". Today's agriculture is very similar to the clothing industry and mobile phone industry 20 years ago. The production side is full of small processing factories, and large brands cannot find suitable OEMs. Agriculture also faces problems such as low marketization, scattered services, and low standardization. Digital tools can achieve the purpose of integrating dispersed resources by integrating various participants upstream and downstream of the industry chain. In the end, every participant in the industry chain will benefit.
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