Website:Innuts.com
This year, Inner Mongolia has another bumper harvest of sunflower seeds. Kuaishou, the founder of "Sannong", known as "Brother Sunflower", found a new market through short video platforms such as Kuaishou. His annual sales exceeded 30 million yuan, enabling the cooperative's 56 farmers to get a good harvest.
Young people who return to their hometowns to farm after graduating from college have become "Internet celebrities", driving villagers to become rich. Young people have turned short video platforms into "new types of farming tools". Behind the young people, the Kuaishou of the new generation of farmers and the production and life of the countryside have a more realistic, faster and more diverse presentation.
In the 10 years since he returned to his hometown, the label of this young man who returned to his hometown after graduating from college has become an "Internet celebrity" who has promoted villagers to become rich.
Born in 1988 in a peasant family in Surikacha, Wudan Town, Wengniute Banner, Chifeng City, Inner Mongolia Autonomous Region. To keep their children out of the countryside, the parents tightened their belts and sent their children to college. However, after graduating from engineering supervision, the young man who has worked in Hangzhou for more than a year is not happy.
In 2011, he decided to return to the countryside to farm. The decision created a lot of problems for the only child in the family. His parents paid for his education, but he ended up eating in the fields as they did. What's the use of studying at this university? This young man needs to justify his choice.
Sunflower seeds are a tradition in Inner Mongolia. The planting area of sunflower seeds in Chifeng alone exceeds 200,000 mu. Hometown has unique advantages, which gives young people a huge space for development. In 2012, he led five or six farmers to set up agricultural cooperatives, introduced high-quality varieties, expanded the planting scale, and became a real professional sunflower farmer.
The quality of sunflower seeds has been improved and the yield has been increased, but the distribution channel is the bottleneck restricting the development of sunflower seed reproduction. At that time, the cooperative sellers of melon seeds also set up a sign on the roadside "Sold by melon seeds hospital", waiting for the stall door to buy melon seeds.
At the end of 2018, the young man also played short videos like other young people around him. The young man opened an account on Kuaishou and recorded the entire process of sunflower seeds with short videos and broadcast them on the Internet. Gradually, more and more strangers interacted with him through short video platforms. People in the city are full of curiosity about life in the countryside, and the "old iron man" in the south is excited to see the snow on the grassland. He never thought that one day the short video platform would become a window to a whole new world. Early snow in 2019 came earlier than usual, creating challenges for farmers. If the hundreds of tons of sunflower seeds buried in the snow are not sold in time, a year of hard work by the villagers will be in vain. This guy posted a sunflower cold video on his short video account. A few days later, many unfamiliar numbers poured into his mobile phone: Hubei, Hunan, Jilin, Liaoning... It was just to inquire about sunflower seeds from this person from all over the country and contact to buy them.
That time, the boy sold 200 to 300 tons of sunflower seeds. He doesn't think a few short videos will solve his immediate needs. Since then, the boy has started making and posting short videos as an important way to sell sunflower seeds.
Since 2018, Weifang has released more than 1,000 short videos on the Kuaishou platform, gaining 170,000 followers and attracting wholesalers from Xinjiang, Guangdong, Shandong, Liaoning, Hubei and Hunan provinces. Through the middlemen who earn the price difference, the cooperative melon seeds are sold at higher profits, and the drainage effect of the Kuaishou platform is becoming more and more significant.
Now, the cooperative founded by this young man has 56 members and covers several surrounding villages. The annual output of melon seeds reaches 2,000 to 3,000 tons, and the annual income is also increasing.
This year, four impoverished families without the ability to work in the village entrusted their land to the cooperative, increasing their income by 4,000 to 5,000 yuan each year. The boy became the leader of the group.
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