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With the increasing attention of consumers to healthy diet and balanced nutrition, sunflower seeds as a natural and nutrient-rich food have gradually been loved by the majority of consumers. Therefore, the melon seed market has developed rapidly and gradually become a market with fierce competition. Through the investigation and analysis of the melon seed market, this paper understands the development trend, competition pattern and consumer demand of the melon seed market, and provides useful market reference for melon seed enterprises.
I. Market overview
1.1 Market size
According to the survey data, the scale of the melon seed market continues to expand. In recent years, the melon seed market has achieved a compound annual growth rate
Up to a significant level. It is expected that the market size will continue to maintain a high growth momentum in the next few years.
1.2 Melon seed varieties
The melon seed market is mainly divided into two categories: Yang peach melon seeds and black melon seeds. Yangtao melon seeds have the advantages of thin skin, thick flesh, delicious taste and so on, and are loved by consumers. Black melon seeds are considered to have higher nutritional value, so they have also received some attention in the health food market.
Second, the competitive landscape
2.1 Brand Competition
There is a lot of brand competition in the melon seed market. In the market, some well-known food companies have launched their own melon seed products, and have a certain market share. Meanwhile,
Some small businesses have also gradually eroded market share through innovative products and online and offline marketing strategies.
2.2 Product differentiation competition
In the market, due to the high degree of homogenization of melon seed products, many brands have made efforts in product differentiation. Some enterprises through the improvement of varieties, adjust the taste and other ways, so that their products have a certain competitive advantage in the market.
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