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Here is a sales data analysis report of sunflower seeds in the European market based on the data available:
Market size:
The sunflower seed market in Europe is estimated to be worth approximately €3 billion. The market is expected to grow at a compound annual growth rate of 4.2% from 2021 to 2026.
Sales volume:
Sales volume of sunflower seeds in the European market has been increasing steadily over the past few years. In 2021, the sales volume of sunflower seeds in Europe was approximately 200,000 metric tons. This represents a year-over-year growth rate of 3.5%.
Sales channels:
Supermarkets and hypermarkets are the primary sales channels for sunflower seeds in Europe, accounting for approximately 60% of sales. Online retailers are also growing in popularity, accounting for about 20% of sales. Specialty stores and convenience stores account for the remaining 20%.
Price analysis:
The average retail price of sunflower seeds in Europe is €5 per kilogram. Prices vary by country, with the highest prices found in Northern Europe and the lowest prices in Eastern Europe.
Consumer demographics:
Sunflower seeds are popular among health-conscious consumers, especially those who follow a plant-based diet. The majority of sunflower seed consumers in Europe are women between the ages of 18 and 35 with higher education and income levels.
Brand analysis:
The top three sunflower seed brands in Europe are Kernel, Chacha, and Bullhead. Kernel holds the largest market share, accounting for approximately 35% of sales. Chacha and Bullhead follow closely with market shares of 25% and 20%, respectively.
Country analysis:
The largest markets for sunflower seeds in Europe are Germany, France, and the United Kingdom, accounting for approximately 60% of sales. Other significant markets include Spain, Italy, and Poland.
Conclusion:
Sunflower seeds are a growing market in Europe, with sales volume increasing steadily. Supermarkets and hypermarkets are the primary sales channels, while online retailers are becoming more popular. The market is dominated by a few major brands, with Kernel holding the largest market share. Sunflower seeds are popular among health-conscious consumers, especially women between the ages of 18 and 35. Germany, France, and the United Kingdom are the largest markets for sunflower seeds in Europe.
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