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China's sunflower seed industry has a large number of business entities and low industry concentration. The industrialization level and business scale of China's sunflower seed industry are both at a low level, showing the characteristics of "small individuals, large markets". Regional sunflower seed brands are spread across the country, such as Dahaoda sunflower seeds in Zhejiang, Zhenglin sunflower seeds in Gansu, and Childhood Records sunflower seeds in Hunan. As market competition intensifies and industry standards improve, brand companies are expected to increase their market share in the future.
Qiaqia has a prominent leading position and its sunflower seed market share is expected to further increase. In the field of packaging and distribution of sunflower seeds, Qiaqia's market share accounts for more than 50%, and its sales scale is four times that of the second-ranked Jinge, firmly occupying the leading position. According to statistics related to the development status of the melon seed industry, as of 2020, Qiaqia Food's sunflower seed business revenue reached 3.725 billion yuan, a year-on-year increase of 12.8%. In 2020, Qiaqia Food's sunflower seed products contributed 70% of operating income and 74% of gross profit.
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