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Sunflower kernels are a popular snack food in India and are consumed widely across the country. The demand for sunflower kernels in India has been growing steadily in recent years, driven by factors such as increasing disposable income, changing consumer preferences, and the availability of a wide range of snack foods in the market.
According to a report by Mordor Intelligence, the Indian sunflower kernel market is expected to grow at a compound annual growth rate (CAGR) of 4.5% between 2021 and 2026. The report attributes this growth to factors such as increasing demand for healthy snack options, rising health consciousness among consumers, and the availability of a wide range of flavored and premium sunflower kernels in the market.
Another factor that is driving the demand for sunflower kernels in India is the growth of the e-commerce industry. With the rise of online marketplaces and grocery delivery services, consumers in India have greater access to a wider range of snack foods, including sunflower kernels, which can be ordered and delivered directly to their homes.
It's important to note that the demand for sunflower kernels in India is highly competitive, and there are a wide range of snack foods available in the market. To maintain its position in the market, sunflower kernel manufacturers and exporters will need to continue to invest in product innovation, quality control, and effective marketing strategies that cater to local consumer preferences.
For example, manufacturers may focus on developing new flavors and packaging options that appeal to Indian consumers, such as spicy or tangy flavors that are popular in Indian cuisine. They may also invest in marketing campaigns that promote the health benefits of sunflower kernels, highlighting their nutritional content and positioning them as a healthy snack option.
In conclusion, the demand for sunflower kernels in India is growing steadily, driven by factors such as increasing disposable income, changing consumer preferences, and the availability of a wide range of snack foods in the market. To maintain their position in the market, sunflower kernel manufacturers and exporters will need to continue to invest in product innovation, quality control, and effective marketing strategies that cater to local consumer preferences.
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